Vetra Fashion

(Casestudy)

Elevating Nectar Café’s Brand & Footprint

Nectar Café werkte samen met Magnetiq om zijn merk opnieuw te definiëren en de lokale betrokkenheid te vergroten. Door een verfijnde visuele identiteit, een sterkere sociale aanwezigheid en gerichte marketingcampagnes evolueerde het café van een favoriet in de buurt naar een herkenbaar lokaal merk met meetbare groei.

Industrie

Café & Lifestyle Hospitality

Tijdlijn

6 months

Klant

Nectar Café

Diensten

Content creation
Social strategy

(The challenge)

Nectar Café had zich gevestigd als een gezellige lokale plek, geliefd bij stamgasten vanwege de sfeer en kwaliteit. Toch had het merk te maken met drie belangrijke problemen:

  1. A lack of distinct visual identity meant the cafe didn’t stand out in a crowded market.
  2. Digital presence was minimal — social media posts were inconsistent and lacked strategic focus.
  3. Foot-traffic growth and online visibility had plateaued despite strong in-store reviews.

(The solution)

We partnered with Nectar Café to rebuild their brand from the ground up and lift their visibility online and off. Our approach comprised:

Merkstrategie en -identiteit
  • Conducted a workshop to define the cafe’s personality, audience, and unique value (community, comfort, craft).
  • Developed visual and verbal identity: refreshed logo, colour palette, typography, brand voice.
Creatief ontwerp en onderpand
  • Redesigned in-store signage, menus, packaging, and takeaway materials to reflect the new identity.
  • Created a library of high-quality assets: hero photography, lifestyle imagery, stylised typography for social.
Digitale marketing en sociale strategie
  • Launched a content calendar covering Instagram and Facebook: weekly posts, stories, promotions to engage local audience.
  • Ran targeted local-area ads to bring new visitors: “Come discover us” offers with limited-time specials.
  • Implemented simple analytics tracking: foot-traffic uplift, engagement rates, new-follower growth.

De impact die we hebben gemaakt

+34%

Social media followers

+28%

Website traffic

+19%

In-store sales

+42%

Engagement rate

(Getuigenis)

Working with the team was a game-changer for our café. They helped us discover what makes us unique and brought it to life — online, on-site, everywhere. We now feel confident that our brand is as warm and inviting as our coffee.

Maria Lopez

Owner & Founder, Nectar Café